Rural Women in Micro-Enterprise Development
İÇİNDEKİLERContents Foreword Acknowledgements Introduction Suggested reading Part 1. Background 1.1 Income for rural women, an essential need 1.2 Strategies 1.3 Direct work with ten women's groups (pilot groups) Part 2. The development of the training programme 2.1 Broad outline Target groups Methodology 2.2 Second stage: Back Home Action Plans and workshops 2.3 The impact of the training programme Part 3. The use of this manual 3.1 General tips 3.2 Warning 3.3 Content of modules 3.4 Session guidelines Guidelines and material for the workshops Introduction to the training programme Icebreakers and games Module 1. Sessions for the first workshop 1. Realistic expectations . 2. National economic development of the country 3. Role of women's groups in national economic developmer 4. Role of extension workers in the improvement of women's groups activities 5. Environmental scanning C Generation and selection of business ideas 7. Business cycle 8. Basic concepts of marketing management 9. Basic concepts of financial management 10. Building a strong group: Trust and communication 11. My tree of life 12. Preparation of Back Home Action Plans (general) and workshop evaluation 13. SWOT-analysis and SWOT-action ........................................ 14. Preparation of SWOT-Back Home Action Plan (and workshop evaluation) .................................................. Module 2. Monitoring group's progress 1. Monitoring group's progress 2. Interpretation of progress charts Module 3. Back Home Action Plan results and training skills ..... 1. BHAP-results (training skills) ................................................ 2. BHAP-results (training needs) .............................................. 3. Assessing training needs ....................................................... 4. How to prepare a training session ....................................... 5. Building ideas into a lesson ................................................. 6. Adult education ..................................................................... 7. Gender awareness ................................................................. 8. Presentation analysis .............................................................Module 4. Group dynamics, planning and management 1. Building a strong group: Group dynamics ............ 2. Problem-solving and decision-making in groups 3. Project management and management styles...... 4. Planning ................................................................... 5. The group constitution ............................................ 6. Organization and management.............................. Module 5. Marketing management .......................... 1. Consumer and buying behaviour ..................... 2. The four Ps of marketing .................................. 3. Product ............................................................... 4. Promotion .......................................................... 5. Promotion and sales techniques ....................... 6. Place ................................................................... 7. Introduction to market research ....................... 8. Consumer surveys through questionnaires (I) . 9. Consumer surveys through questionnaires (II) 10. Interviewing ....................................................... 11. Testing questionnaires ....................................... 12. Analysing questionnaires .................................. 13. Competition research ........................................ Module 6. Financial management......................... 1. Cash-book for extension workers without accounting knowledge ............................... 2. Cash-book for extension workers . with accounting knowledge ....................... 3. Cash-book interpretation ............................ 4. Business expenses ...................................... 5. Understanding costs of products 6. Pricing ......................................................... 7. Profit and loss account ............................... 8. Balance sheet .............................................. 9. Introduction to credit .................................Module 7. Feasibility study ............................................ 1. The three fundamental questions ................................... 2. Feasibility study: Example (1) Beer brewing in Kibada 3. Feasibility study: Example (2) Kiosk in Nzivi .............. Miscellaneous ................................................................................ 1. Look and learn visits ..................................................................... 2. Theatre as a training aid ............................................................... LIST OF HAND-OUTS: - The introduction to the training programme Hand-out 1. Selection criteria of the Back Home Action Plan groups Hand-out 2. Indicators of group success/failure .................................. Hand-out 3. Initial data sheet ................................................................ Module 1 Hand-out 4. Chart for session four: Role of extension staff ............ Hand-out 5. Starting points for generation of business ideas ...... Hand-out 6. Selection of business ideas for further research (initial feasibility assessment)............. Hand-out 7. The business cycle ....................................................... Hand-out 8. The business cycle as an analytical tool ..................... Hand-out 9. The needs hierarchy ..................................................... Hand-out 10. Basic concepts used in marketing management ...... Hand-out 11. Basic financial business concepts .............................. Hand-out 12. Trust ............................................................................ Hand-out 13. Communication .......................................................... Hand-out 14. Back Home Action Plan ............................................. Hand-out 15. SWOT-analysis ............................................................ Hand-out 16. SWOT-analysis and action format (BHAP - group).. Hand-out 17. SWOT picture ............................................................. Hand-out 18. Back Home Action Plan (based on SWOT-analysis) Hand-out 19. SWOT-analysis and action format (BHAP - group)Module 2 Hand-out 20. Progress sheet ........... Hand-out 21. Progress findings sheet Hand-out 22. Monitoring ................... Hand-out 23. Monitoring chart ...... Module 3 Hand-out 24. How to prepare a training session ........ Hand-out 25. Back Home Action Plan ........................... Hand-out 26. Numbers sheet .......................................... Hand-out 27. Back Home Action Plan - format copies. Hand-out 28. Women at work ....................................... Module 4 Hand-out 29. Group A: Group dynamics observation sheet Hand-out 30. Group B: Group dynamics ............................ Hand-out 31. Group dynamics (illustration) ........................ Hand-out 32. Management styles ....................................... Hand-out 33. Planning ......................................................... Hand-out 34. The group constitution (examples) ................. Hand-out 35. Model constitution format ............................... Hand-out 36. Organization and management ...................... Module 5 Hand-out 37. The four Ps sheet ........................................ Hand-out 38. Product sheet ............................................... Hand-out 39. Promotion .................................................... Hand-out 40. Sales ............................................................. Hand-out 41. Market research ............................................ Hand-out 42. Consumer surveys through questionnaires Hand-out 43. A lousy questionnaire ................................. Hand-out 44. Interviewing ................................................. Hand-out 45. Consumer surveys, continued .................... Hand-out 46. Competition research ..................................Module 6 Hand-out 47. Cash-book (Case A: Kushandira Pamwe) Hand-out 48. Cash-book (Case B: Perfect Soap Group) Hand-out 49. Cash-book (Case C: Tatende Group) ....... Hand-out 50. Cash-book Guidelines ............................... Hand-out 51. Business expenses ..................................... Hand-out 52. Costing ....................................................... Hand-out 53. Costing form .............................................. Hand-out 54. Profit and loss (cash-book) ................... Hand-out 55. Profit and loss (results) ............................. Hand-out 56. Balance sheet ............................................. Hand-out 57. Case A - Balance sheet .............................. Hand-out 58. Case B - Balance sheet .............................. Module7 Hand-out 59. Feasibility studies ............................ Hand-out 60. Steps to conduct a feasibility study Annex- Guide on generation of business ideas Part 1. Generation of business ideas; selection of the most promising idea .............................. 1. Generation of business ideas ........................... 2. Selection of business ideas for further research (feasibility study).............................................. Part 2. Feasibility study ................................ Step 1. Organization and management Step 2. Market research ........................ Step 3. Business expenses .................... Step 4. Decision ............... ................  |
